Creating an Engaging Facebook Business Page

Your Facebook business page is prime real estate for growing your audience, building your brand, and developing meaningful relationships with potential clients. With an increasing number of consumers visiting and ‘liking’ agents’ Facebook pages, it’s important for your page to be as engaging as possible, so that your audience keeps coming back for more.

The goal is to build positive perceptions about your brand by engaging your audience, so that they will think of YOU when they (or their friends) need an agent.

How exactly does one create an engaging Facebook business page?

Some rules of thumb to follow are to post regularly, make content interesting, provide value, and stay engaged.

Post regularly—or have an app do it for you!

Staying in front of your audience is key. You’ll want to post content often enough so that your fans (those who have ‘liked’ your page) are aware of your presence, but not so often that you clutter their news feeds. Posting 3-6 times a week during prime hours of 1-4 pm EST is ideal.

It’s easy to schedule your posts in advance with Wordpress or Blogger, or you can try a post-scheduling application such as that finds relevant content for homebuyers and sellers, and posts it for you!

Make Content Interesting

You only have a few seconds to capture your fans’ attention when they are scrolling down their news feed, so you want your posts to stand out.

Studies have shown that consumers are most compelled to ‘like’ and ‘share’ posts that include strong imagery. Posts with 90-120 characters or less also compel more interest than longer posts.

Provide Value

Think about what would be of value to your audience—for instance, home trends, tips, design, and local stories of interest. Show your audience you’re paying attention to topics relevant to them. Of course, you can also post about your listings, services and open houses but be sure to include a variety of content types rather than just your own stream of promotional posts.

Stay Engaged with your Page

Be sure to log in to Facebook to check on your page engagement. Respond to questions and comment on posts. If you want to go the extra mile, network with local businesses by commenting on their posts to increase your exposure.





DON’T use a personal Facebook profile to market your business—it violates Facebook’s terms of use.
DON’T constantly post listings or promotional content—you don’t want your audience to tune you out.

DO create a Facebook page for your real estate business
DO post a mix of interesting, relevant content that speaks to your audience.
DO choose a ‘vanity’ name for your business page to boost your visibility in search engines (Ex.facebook.com/RealEstateAgent)

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